Social media provides an enormous opportunity for “social selling.” It is becoming more important and consistently increasing revenue. Twitter is a very effective resource to promote social selling. The social media platform can act as a sales tool, HubSpot’s… Continue Reading
“Man is only great when he acts from passion.” – Benjamin Disraeli (19th century British Prime Minister) As an entrepreneur, finding your passion is key to a successful business. So how do you find your passion…try these 5 creativity boosting… Continue Reading
Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading
There’s no stopping the growth of social selling that organizations are using to reach target markets. With new technologies and times come new questions. In this post, we will discuss the metrics used in social selling and what each means… Continue Reading
As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes. These changes have been particularly pronounced in the… Continue Reading
Every business organization has final decision makers in place within every team. A project given a green light from the purchasing committee will not see the light of day without the nod from the senior executives. These visionaries are tasked… Continue Reading
Marketers understand that content is an effective way of reaching out to their audience. The trick lies in creating engaging content and profiling your audience. What persona do they have? What story do you intend to tell? To deliver the… Continue Reading
Are you ready to see dramatic changes in your ROI? Are you tired of talking to people who don’t want to talk to you, in an effort to qualify candidates for sales? If so, it’s time you updated your… Continue Reading
The concept is a core belief and the first part of the social selling methodology. Visibility creating opportunity is what I would call a universal truth. In every context it holds true and if sales professionals can adopt it, they… Continue Reading
In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, don’t forget that a sale isn’t final until it’s actually finalized. Sometimes even the most promising prospects can suddenly disappear,… Continue Reading
Using email marketing can be an effective way to attract new subscribers while simultaneously boosting your profits. Needless to say, it is important to understand that a haphazardly thrown-together email marketing campaign isn’t going to cut it. In order for… Continue Reading
Using social media as a professional may seem like a daunting task. How much do you post, what should you be posting…the list goes on and on. One of the questions I hear a lot is what are the optimal… Continue Reading
