Using ChatGPT for Sales Copy: A Tutorial

n a recent video tutorial, James demonstrates how to use ChatGPT, a language model trained by OpenAI, for writing sales copy or sales letters.

In the tutorial, James provides an example of a sales letter for a golf product and walks through the process of using ChatGPT to generate headlines, introduction paragraphs, product benefits, and a call to action. He demonstrates how to refine the generated copy to create a cohesive and effective sales letter.

The Sales Letter Example

The sales letter example that James uses is for a digital golf product that helps improve your swing. The sales letter follows a simple formula, with a headline, introduction, product benefits, price, testimonials, and a call to action. James uses this formula to demonstrate how to use ChatGPT for each of these elements.

Using ChatGPT for Sales Copy

James shows how to use ChatGPT to generate copy for each of the elements in the sales letter example. For example, he demonstrates how to use ChatGPT to generate a headline for a sales letter about a digital golf product that helps you hit the golf ball further and straighter. He also shows how to use ChatGPT to generate an introduction paragraph that addresses common problems that golfers have with their swing.

Throughout the tutorial, James provides commentary and suggestions for refining the generated copy. For example, he suggests removing unnecessary information and focusing on the benefits of the product.


In conclusion, using ChatGPT for sales copy can be a powerful tool for marketers. James’s tutorial provides a useful example of how to use ChatGPT to generate copy for a sales letter. By following a simple formula and refining the generated copy, marketers can create effective sales letters that engage and convert potential customers.

Koka Sexton

The leader in social selling methodology and ranked #1 in Forbes for social selling. Bringing the science of social selling to the business world and delivering ROI on social media.