As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes. These changes have been particularly pronounced in the… Continue Reading
Marketers understand that content is an effective way of reaching out to their audience. The trick lies in creating engaging content and profiling your audience. What persona do they have? What story do you intend to tell? To deliver the… Continue Reading
Are you ready to see dramatic changes in your ROI? Are you tired of talking to people who don’t want to talk to you, in an effort to qualify candidates for sales? If so, it’s time you updated your… Continue Reading
The concept is a core belief and the first part of the social selling methodology. Visibility creating opportunity is what I would call a universal truth. In every context it holds true and if sales professionals can adopt it, they… Continue Reading
In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, don’t forget that a sale isn’t final until it’s actually finalized. Sometimes even the most promising prospects can suddenly disappear,… Continue Reading
Using email marketing can be an effective way to attract new subscribers while simultaneously boosting your profits. Needless to say, it is important to understand that a haphazardly thrown-together email marketing campaign isn’t going to cut it. In order for… Continue Reading
Using social media as a professional may seem like a daunting task. How much do you post, what should you be posting…the list goes on and on. One of the questions I hear a lot is what are the optimal… Continue Reading
If you want to master social selling and grow your sales business to new heights, then you need to condition yourself for this form of social marketing. More importantly, you need to hone your sales pitch and learn precisely… Continue Reading
A well thought-out email marketing strategy can be an effective way to ignite and energize your social selling campaign. By combining email with social networking, you will be able to attract new followers, while simultaneously expanding your sales pipeline. Below,… Continue Reading
To be successful in sales requires that you continuously work to build new relationships. Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer. Needless to say, many salespeople and entrepreneurs… Continue Reading
Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf. It is no secret that the Internet can… Continue Reading
The overall effectiveness of email marketing has been debated over the past few years. Some conclude that cold emails are simply ineffective and potentially a waste of time. The truth of the matter is that cold emails can be enormously… Continue Reading