Today’s modern buyers are sophisticated and self-educating. In the digital era in order for sales to be effective, they must be active in the online communities where their customers are spending time. This means having a presence in social networks… Continue Reading
Before we get into any details of making this transition, it is important that you fully understand each methodology. If you’ve been in sales for some time now, you’re probably quite familiar with ‘push’ tactics; and equally familiar with the… Continue Reading
As many of you may already know, the primary focus of the modern social sales methodology is in social networks and platforms. These areas have become prime real estate for developing real, meaningful, and valuable relationships with clients via… Continue Reading
Social selling is complex and involves many different elements. However, one of the most important aspects of social sales is quite simple. No matter what you are selling, or who your target clientele is, you absolutely must participate actively… Continue Reading
As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes. These changes have been particularly pronounced in the… Continue Reading
Marketers understand that content is an effective way of reaching out to their audience. The trick lies in creating engaging content and profiling your audience. What persona do they have? What story do you intend to tell? To deliver the… Continue Reading
Are you ready to see dramatic changes in your ROI? Are you tired of talking to people who don’t want to talk to you, in an effort to qualify candidates for sales? If so, it’s time you updated your… Continue Reading
The concept is a core belief and the first part of the social selling methodology. Visibility creating opportunity is what I would call a universal truth. In every context it holds true and if sales professionals can adopt it, they… Continue Reading
In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, don’t forget that a sale isn’t final until it’s actually finalized. Sometimes even the most promising prospects can suddenly disappear,… Continue Reading
Using email marketing can be an effective way to attract new subscribers while simultaneously boosting your profits. Needless to say, it is important to understand that a haphazardly thrown-together email marketing campaign isn’t going to cut it. In order for… Continue Reading
Using social media as a professional may seem like a daunting task. How much do you post, what should you be posting…the list goes on and on. One of the questions I hear a lot is what are the optimal… Continue Reading
If you want to master social selling and grow your sales business to new heights, then you need to condition yourself for this form of social marketing. More importantly, you need to hone your sales pitch and learn precisely… Continue Reading