Many people create their initial LinkedIn profile not thinking about their personal brand or how the social network can increase their visibility. One of the first things I ask a workgroup to do is check this one setting on LinkedIn.… Continue Reading
Your LinkedIn profile is more than your online resume. If you are into social selling, building a personal brand or just trying to look more professional online, it starts with your LinkedIn profile. One of the ways to help make… Continue Reading
To help finance professionals who find the concept of building a personal brand daunting. In this article I would like to talk about the importance of developing personal brands and give some tips to help you get started. Why should… Continue Reading
Successful brands create consistent, targeted impressions that help you achieve your personal and professional goals. To develop a personal brand, you need to find out who it really is, whom you want to serve, and how you stand out from… Continue Reading
Social selling is complex and involves many different elements. However, one of the most important aspects of social sales is quite simple. No matter what you are selling, or who your target clientele is, you absolutely must participate actively… Continue Reading
“Man is only great when he acts from passion.” – Benjamin Disraeli (19th century British Prime Minister) As an entrepreneur, finding your passion is key to a successful business. So how do you find your passion…try these 5 creativity boosting… Continue Reading
As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes. These changes have been particularly pronounced in the… Continue Reading
Many marketers tend to overlook curation in favor of creation — and that’s a shame. After all, the two aren’t mutually exclusive. On social media sites in particular, you’ll naturally do both, posting original content as well as sharing content… Continue Reading