The 5 Benefits of Using Video Content for Sales and Social Selling

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf. It is no secret that the Internet can provide you with a wealth of advertising opportunities, but it is essential to remember that some may be more effective than others. This is especially true when it comes to sales and marketing. By combining effective video content with social selling, you will be able to directly reach your prospective clients and encourage them to make an investment.

Here are 5 benefits of using video content in your sales and social selling strategies.

1. Video Targets Non-Readers

When it comes down to it, a lot of consumers will simply refuse to read the content you have written. They may skim the headline and a few sentences, and then head elsewhere. Video content on the other hand is much more difficult to ignore. For example, you can set up the video to begin playing as soon as your website loads. If the visitor has their headphones or speakers turned on, the audio will be impossible to ignore. This guarantees that they will take note, learn about your product, and be interested to find out more.

Social selling can be greatly enhanced with video content. Vidyard—a company that provides tools to help businesses leverage video content–can increase your lead generation efforts and bolster your profits.

2. Video Is More Engaging

Another thing to remember is that video content can be more engaging than written words. Written content is an effective way to get your message across, but audio and video can be far more beneficial. With video, you can speak directly to your potential leads and provide them with a demonstration of your products and services. This will make your content more compelling, while simultaneously proving to the consumer that your product actually works — ultimately expanding your sales pipeline.

The best part? Video and audio provides the least form of consumer resistance. There is very little effort required to consume such content.

3. New Advertising Channels

It is possible to spread written content across the Internet with great effect, but you should never ignore the power of video marketing. YouTube receives approximately 4 billion views every day, and nearly 80% of people watch at least a single YouTube video each week. If you ignore video content, you are completely ignoring these potential leads.

With social selling and video content, you will be able to spread your videos through a greater number of channels, and directly to your potential leads through social media.

4. Video Tells A Story

It is also important to remember that video allows you to be creative. By utilizing your imagination and letting your creativity flow, you will be able to create very effective videos for your products and services. With video content, you can get your consumers’ sympathy and speak to them on a more intimate level.

Storytelling can be an effective way to entertain and influence your viewers. Playing on a consumer’s emotions is truly one of the most effective sales hacks you can ever use. So be sure to use these sales tactics to hook in the consumer and gently guide them to invest in your products or services.

5. Social Media Loves Video

Finally, you should remember that videos are more frequently shared on social media as compared to written content. Status updates, tweets and blog posts tend to receive more likes and shares when they contain video. By embedding videos in your social media content, you will be able to bolster your marketing campaign and increase your audience reach.

Never forget too, that sharing on social media has an exponential effect. A single share may lead to 10 more shares, and so on. This is precisely the result you want if you wish to market your products directly to consumers through social media.

Koka Sexton

The leader in social selling methodology and ranked #1 in Forbes for social selling. Bringing the science of social selling to the business world and delivering ROI on social media.


  1. Great article, Koka! Thanks for sharing these benefits for everyone! Marketers should venture out to using live videos, 360, and VR. Videos greatly help boost Google ranking and I think businesses should invest in high-quality videos to drive traffic to their site. By the way, here is a great resource for marketers who want to get started with video marketing: https://bit.ly/2EEEjOo

  2. Utilizing this as a social selling Service! Thank you!

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