A fool with a tool is still a fool

 
 
People, process, and technology. That’s what we are told builds a successful business. If that’s the case then why do companies still try to level up there teams by just throwing more technology at them?

There is a growing list of sales technologies available. Between sales engagement platforms that work like micro marketing automation platforms to full social selling engagement platforms.

In the right hands, tools can drive more sales pipeline and create better insights about your customers.

In the wrong hand, tools can make you look like an amateur and even worse can hurt the reputation of your business.