An effective business can leverage the best parts of people, process and technology. In the world of process, training is one of the most important things I feel that companies do not focus enough energy on.
Sales training starts during the on-boarding process for new employees and needs to continue as the sales professionals become more involved in their roles. The ability to write great emails, phone etiquette, to moving into social selling skills with LinkedIn and Twitter. Training needs to be part of the regular process every sales professional has exposure to.
This infographic on the current state of sales training some amazing stats are given to highlight the need for great, ongoing training.
- Only 7% of the total training budget is spent on improving the skills of sales professionals
- Continuous training gives 50% higher net sales per employee
- American companies spend about $20 Billion a year on sales training